Next month, the Power Balance Pavilion will officially become the Sleep Train Arena.
The Sacramento Kings announced Monday that the team and Sleep Train Mattress Centers have entered into a multi-year marketing partnership. That partnership includes venue naming rights.
“On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train,” said Kings President of Business Operations Matina Kolokotronis in a news release.
The feeling is mutual.
“We are pleased to partner with the Sacramento Kings,” Dale Carlsen, founder and CEO of Sleep Train, said in a news release. “Our team of employee-owners is committed to playing a vital role in the communities we serve.
This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events.”