Old Arena Gets Some Modern Improvements
Sure, the Sacramento Kings have one of the oldest arenas in the NBA, and the team’s future in the building is uncertain. But that doesn’t mean Sleep Train Arena is being allowed to just rot away. In many ways, quite the reverse is true. Several very modern improvements were made prior to the 2012-13 season.
30 LED flat screen TVs were added to the concourse area so fans can stay glued to the action when they leave their seats for concessions. Also, the entire concourse floor was resurfaced. And the arena added a strong Wi-Fi network allowing fans to easily access the internet and the new Kings app on their smart phones.
Visitors may also notice some new murals around the arena reflecting the team’s “Defend Your Honor” marketing campaign.
As long as the Kings continue to play in their current home, arena managers are determined to maintain it as a fan-friendly place to see a game.
“The sightlines here are some of the best in the NBA,” said Chris Clark, Kings director of public relations. “There’s not a bad seat in the house. When you couple that with all these enhancements, we believe we offer one of the best game experiences in the NBA.”
As for the building’s name change, several signs on the property now read Sleep Train Arena, reflecting the new sponsorship. Pacific Neon, a Sacramento-based company, is in the process of designing the main illuminated Sleep Train lettering which will replace the remaining Power Balance Pavilion signs in December.
Formerly ARCO Arena, the building has been home to the Kings since 1988.