Black Friday and Cyber Monday are fast approaching, but according to one research group, consumers have crowned the retailer they think provides the best value: Amazon.com.
The online retailer has many of its brick-and-mortar competitors hustling to compete. Rivals such as Best Buy, Wal-Mart and Target have unleashed holiday initiatives such as price-matching guarantees, same-day delivery and shopping aisles synced with smartphones through QR codes.
Consumers were asked whether retailers offered good value for their prices and then were told to give scores from 100 to 100. A zero score represents equal measures of positive and negative feedback.
Amazon landed a 55.9 tally, while Target had 45.7.