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Online Protest Rages Over ‘Ugly,’ ‘Undignified’ New UC Logo

UC Logo

UC School Logo

(LA Times) -

Some students and alumni have started an online petition to drop the University of California’s new and simpler logo.

“The old logo is elegant. The new one looks like a logo from a bad online university,” one person wrote on a Facebook page devoted to the issue.

“I want to keep the dignity of the UC seal,” another wrote.

The new logo has a solid “U” containing a “C” resting at the bottom, in various colors. Foes contend it “does not represent the stature and honor of the University of California.”

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