It’s called dynamic pricing. The NBA has been doing it for 3 years, the Kings for 2. It means that little adjustments are being made to ticket pricing based on how many tickets are being sold.
Kings spokesman Chris Clark points out that most the time it means tickets to see NBA play cheaper. A family on a budget can go to see a less popular game where they typically may not be able to afford the tickets at all.
But it also means that ticket on “Here We Buy” nights, when fans turn-out in numbers to demonstrate that Sacramento is a good basketball market, are more expensive. That makes more money for the team, and ultimately, for the owners who have been trying to move the team — the Maloofs.
Most fans we spoke to said they didn’t mind. But then, most didn’t know about the policy either.