What started as just a kiss on the cheek ended up all over internet.
“Things like this go viral really quickly,” said Doug Elmets, a crisis communication expert.
He, along with of hundreds of commenters, bloggers and journalists question the way the Westfield Galleria in Roseville handled the gay kiss controversy.
“I think the so-called apology is too little, too late,” Elmets told FOX40.
Thousands of online critics threatened to never shop at the Galleria again after two gay men say they were asked to leave the mall on Saturday for showing too much PDA. Once the story went viral, the mall revised their statement four times within a one week period.
The original statement read, “Persons that violate the Code of Conduct are asked to leave the property.”
Friday afternoon, the Galleria released its fourth revision, part of the statement reads, “Let us be clear: if anyone was made to feel singled out on the basis of sexual orientation at a Westfield location, we apologize[…]”
“It looks as if it’s a reaction, rather than a sincere apology,” Elmets said.
The mall management off office reiterated their support for Saturday’s “Love Is Love” event, a peaceful protest organized on Facebook. The event is scheduled for 11 a.m. Saturday morning near the Starbucks at the Galleria.