It’s been a tease on Twitter for a week, better known as, #ProjectZero.
Today, the secret was unwrapped. Inside a giant purple RV, radio host Carmichael Dave, along with on-air partner Sean Thomas, are taking the fight to keep the Sacramento Kings on the road in the “Playing To Win Tour.”
In one month, the duo – along with a professional videographer – will be hitting NBA cities across the country, “Road Rules” style. It’s a final chance to lobby fans, and maybe even an owner or two, to keep the Kings in Sacramento.
“We’re gonna grab every single city with an owner on the finance and relocation committees, these are targeted cities,” Carmichael Dave told FOX40 on Monday.
The cross-country, multi-city road trip isn’t a cheap endeavor. The RV has been donated by Happy Days RV, the custom wrap job by Vehicle Wraps, Incorporated and Pepsi, Carl’s, Jr., Subway and 3Fold Communications are major sponsors. The idea and plan came together in three weeks, as a final push to drum up support.
“Listen, people in Oklahoma City and Orlando and New Orleans and Washington, D.C., maybe they don’t understand what we’re fighting for and we’re gonna make sure that we do and make sure they tell their owners,” Dave said.
There’s even a plan to meet Sacramento mayor Kevin Johnson in New York City when he pitches his plan to NBA owners on April 3.
Three guys, one RV and updates on both Twitter and video on playingtowintour.com as the shot clock to keep the team ticks away, “Take the fight to the rest of the country and educate them on what we’re going through not just that we want basketball, but that we’re fighting for our city.”