Vote Now! Papa Murphy’s Final Quarter Friday Night Favorite

Twinkies Make Early Return at Walmart

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
hostess

File photo.

NEW YORK (CNNMoney) — It’s Twinkies comeback day at Wal-Mart, three days ahead of the snack’s anticipated return nationwide.

Wal-Mart is rolling out the first batch of new Twinkies in 1,600 stores on Friday. And by Sunday, Twinkies will be available in 3,000 Wal-Mart stores, according to company spokeswoman Veronica Marshall.

Wal-Mart is selling Twinkies in an exclusive collectible box that says “First Batch” on the packagaing and the new Twinkies tagline: “The Sweetest Comeback in the History of Ever.” They cost $2.98 for a box of 10.

“These are the first production of Twinkies since production restarted,” Marshall said. “Each box that arrived to us contains fresh Twinkies and not frozen ones.”

Wal-Mart had planned to start selling Twinkies on Monday but pushed up the date when it was able to “get the inventory earlier,” Marshall said.

On Sunday, Wal-Mart will also start selling other Hostess-branded products, including mini muffins, fried fruit pies and cupcakes. The retailer will roll out Ho Hos, Zingers and SuzY Q in late August, and the cream-filled chocolate Sno Balls in late fall, according to Marshall.

Twinkies and other Hostess products have not been produced since November, when Hostess Brands Inc. filed for bankruptcy to liquidate its 82-year-old business following a strike.

The new snack company, Hostess Brands LLC, was bought out of bankruptcy for $410 million by private equity groups Apollo Global Management.

Does Wal-Mart anticipate a Twinkies rush this weekend? It could happen, Marshall said. “But we guarantee we’ll keep Twinkies in stock.”

 

By Parija Kavilanz. The-CNN-Wire/Atlanta/+1-404-827-WIRE(9473)
™ & © 2013 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

1 Comment