Scoopy Bee turned 70 on Wednesday.
Scoopy, the newspaper mascot seen in three McClatchy-owned newspapers, was one of several mascots created by Disney artists for commercial companies. The bee is said to be possibly the first of these mascots.
Scoopy, and his radio counterpart Gaby, made their debut on Sept. 4, 1943 on the front page of the Sacramento Bee.
Since then, Scoopy has appeared on the mastheads of the Sacramento Bee, the Modesto Bee and the Fresno Bee.
Along with Scoopy and Gaby, artists also created Teevy to promote McClatchy’s television ventures, and Flutey to promote McClatchy’s FM radio stations.
According to Mouse Planet, “underappreciated” Disney artist Hank Porter was responsible for the design of the bees.