The Sacramento Kings are making easier for their growing Hindi-speaking fan base, with a new Hindi version of Kings.com released Thursday.
Kings.com/hindi is not unlike the regular team site, only it gives fans access to articles written in Hindi.
Vivek Ranadive, the Kings’ chairman and majority owner, himself hails from Mumbai and has made it a focus of his tenure to expand the team’s global fan base.
“A key facet of our ownership group’s vision is for the Kings to become India’s home team,” said Kings President Chris Granger in a statement.
Further, the Kings regular season home opener will be simulcast on Sony SIX, a sports channel in India.