The California Highway Patrol is partnering with other state and local agencies to combat the number of pedestrians struck by cars.
Grant money will go toward what the CHP is calling a year-long “educational campaign.”
Officials cite state-wide statistics in their need for such a campaign. In 2011, 656 pedestrians and 140 bicyclists were killed in traffic collisions in 2011, according to CHP statistics. An additional 12,691 pedestrians and 13,606 bicyclists were injured.
The greater Sacramento area has recently seen a rash of crashes involving pedestrians.
The program will join forces with community leaders and pedestrian safety advocates, officials hope.