As musical notes don’t change, the way they’re played has.
You might remember it as the old Sacramento Dixieland Jazz Jubilee, a musical staple in Sacramento for 41 years.
But jazz is no longer in the title.
“As that genre has decreased in popularity we tried to bring in newer demographics,” said Mike Testa, with the Sacramento Convention and Visitor’s Bureau. The name now is the Sacramento Musical Festival.
Since jazz no longer dominates the musical charts, the visitor’s bureau came up with an idea.
“The headliners this year appeal to different demographics. We didn’t go after the same kind of music,” Testa told FOX40.
And by doing so, Testa says ticket sales are up 25 percent since this last year.
Rock, country and jazz fusion are all part of the new lineup, with headliners like Matt Kearney and Collective Soul, all with the hopes that younger crowds will flock to Old Sacramento over the weekend.
Businesses in Old Sacramento say this is the best time of year for them.
For schedule details and ticket prices, visit http://sacmusicfest.com/