NEW YORK (CNN)-
Target and Walmart have released their Black Friday deals, and many are trying to spread out the deals through the night and the whole season to keep shoppers calm.
Target unveiled a host of holiday season deals geared to get people into its physical stores. Some discounts, including $50 off of Beats headphones and $10 off an Apple TV, only apply if customers order online and pick up their items at a store.
The retailer is hoping the promotions will help it bounce back after a massive data breach that compromised millions of customer accounts last holiday season. The hack hurt in-store foot traffic throughout 2014.
Target stores will open at 6 p.m. on Thanksgiving Day, but for shoppers who just can’t wait, there will be online-only deals all day. It will offer freebies like gift cards and video games with the purchase of hot products like the iPad Air 2, Xbox One and Sony PlayStation 4.
In-store door buster deals kick off at 6 p.m. on Turkey Day, the same time as last year, when 22 million shoppers headed to Walmart after dinner.
The retailer is slashing prices on everything from electronics, to toys, and home appliances. Some discounts will be offered at specific times on Thursday, Black Friday and throughout the rest of the weekend.
Shoppers who make it in before 7 p.m. on Thursday can pick up a set of Beats by Dr. Dre wireless headphones for $149, (regularly $279) or a 65-inch Vizio smart TV for $648 (regularly $998).
Apple’s 16GB Wi-Fi enabled iPad Mini, HP’s touch laptop and Google’s Play tablet will also be deeply discounted.
The sale items are guaranteed to every shopper who makes it into a store by 7 p.m. If inventory runs out, customers can pay for the item they want and pick it up before Christmas.
Walmart will roll out different discounts at 8 p.m.
The strategy aims to keep shoppers calm on what can sometimes be a very frantic shopping day, said Duncan Mac Naughton, the retailer’s chief merchandising officer.
Walmart will have lots of competition on Thanksgiving. Kmart is first with door buster deals that start at 6 a.m. Best Buy, J.C. Penney and Toys R Us will open at 5 p.m. and Kohl’s, Sears, Macy’s and Target will open at 6 p.m.
Online shopping growth is expected to far outpace in-store growth this year. The National Retail Federation projects that in-store sales will climb by 4.1%, while online sales will jump between 8% and 11%.