Grammy Award-winning band Lady Antebellum not only tops the music charts, but also has a passion for charity work. The group founded the LadyAID Fund to support the plight of children who cannot otherwise help themselves.
This year the country music superstars are teaming with Chili’s and St. Jude Children’s Research Hospital for the brand’s annual Create-a-Pepper campaign, launching Monday, August 24 and running through September 14.
Guests at participating Chili’s restaurants can help in the fight against childhood cancer and other deadly diseases by participating in the following activities at their local restaurants:
- Coloring the brand’s signature chili-pepper-shaped coloring sheet for a donation of the guest’s choice,
- Purchasing special promotional merchandise in restaurants during the campaign;
- Inviting family and friends to dine at Chili's Monday, September 14, on Donate Profits Day, when the brand donates profits of at least $100,000 to St. Jude.
To date, Chili’s campaign for St. Jude has raised more than $50 million, which is the largest donation from a single-partner campaign in the organization’s history.