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Pink Your Ride for Breast Cancer Awareness

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You can now sign up to "Pink your ride" to show your support for breast cancer survivors and help those in need get the treatment they deserve.

Chere Rush was only 39 when she felt a painful lump in her breast.

"Because it hurt, I ignored it for that reason because I always heard breast cancer doesn't hurt," Rush said.

The busy mom of three put off getting it checked out until it was too late.

"For my kids it was hard, I had to tell them their mom was going to die," Rush said.

She was diagnosed with stage 4 breast cancer -- given only months to live.

"It was horrible. It was very hard to have to tell your kids that you are not going to be there when they need their mom. I am there mom, I want to be there for them," she said.

Rush endured aggressive chemotherapy and a mastectomy. That was eight years ago.

Now, she and other breast cancer survivors want to make sure other women don't make the same mistake and ignore the signs of the deadly disease.

Their group, the Survivor Sisters, created this pink license plate.

"We wanted something everyone would see throughout California and be on millions of cars for all different ages of individuals to strike that conversation," said Heather McCullough, a Survivor Sister.

"If a car 100 feet away sees the pink, hopefully it triggers something in their mind to pick up the phone," said Carla Kimball, a survivor sister.

But they need your help.

Before the pink license plate can be put on the backs of cars, the Survivor Sisters have to get 7,500 people to buy one.

The pink plate costs $50. If you want it personalized, it's $98.

Proceeds go to Every Woman Counts, which is an organization that gives money back to women who are underserved. They give mammograms," Rush said.


For Rush, who has survived eight years longer than the doctors gave her, she hopes her legacy will live on -- while she continues to fight.

"Stage 4 -- I have it all over my body so I have treatments every three weeks ... I will die from this, but I am fighting it, you know, every single day," Rush said.

Survivor Sisters are hoping to have 7,500 preorders by the end of October so Californians can start seeing the plates on the back of cars by the end of Breast Cancer Awareness month.

Read more about the plates and pre-order them on the Pink Plate website.