The third Bass Pro Shops in the state opened in Rocklin on Wednesday to crowds of people. The excitement of the 100,000-square-foot outdoor store was felt throughout the whole Rocklin Crossings shopping center.
Surrounding businesses are looking forward to the big economic impact they will see from the store.
"When you're coming to Walmart or Bass Pro Shop, you're seeing Beach Hut, so it helps everyone out here," said owner of Beach Hut Deli at the Rocklin Crossings, Nick Mussetter.
The big store nearby comes with even bigger responsibility for the sandwich shop.
Mussetter decided to bump up his help from the normal eight workers to 15.
"I think we're ready for it. We're staffed up and prepared," he said.
Businesses nearby aren't just benefiting. Bass Pro Shops, which is expected to be a top sales tax generator in the city, helped hundreds secure jobs.
"We hired over 250 associates for our building and we had over 500 people in construction,"said Dan Dugger, general manager of the Rocklin location.
Finances aside, efforts to help local conservation groups will be another focus of the outdoor retailer. Half of every dollar spent Thursday is going to the California Department of Fish and Wildlife and America's Wildlife Museum and Aquarium.
The grand opening festivities continue this week. The first 200 people through the doors Thursday will get a gift card valued anywhere between $5 and $100.
Five San Francisco Giants players will also be at the store on Thursday evening.