In the wake of the San Bernardino massacre perpetrated by a husband and wife team of radicalized Muslims Presidential candidate Donald Trump delivered what some say are much more than unpleasantries as he spoke in Mount Pleasant, South Carolina.
"Donald J. Trump calls for a total and complete shut down of Muslims entering the U.S.," he said, following up on tweeted comments and referring to himself in the third person at a rally.
The Council on American Islamic Relations has harshly condemned what the front runner for the Republican presidential nomination had to say.
"If Donald wins ISIS wins. This is a candidate ISIS would love - someone who's going to divide the American people and especially divide the American Muslim community from their fellow Americans," said Basim Elkarra with CAIR.
Paul Green Junior, past president of the River City Republicans, says he understands what the Donald is trying to do.
"That's a good strategy. It's not necessarily something I agree with...but something along those lines has to happen," said Green.
When it comes to the blatant and blanket discrimination many see in Trump's response to the terrorist attack in San Bernardino, Green believes too many Muslims aren't taking a stand against the radicalized faction of their faith.
He said if Muslims aren't condemning the violent actors, "you're complicit."
Others feel Trump has just gone frighteningly too far.
"It bothers me in many types of...it just bothers me," said Jeff as he walked past the ice rink in downtown Sacramento.
"You have a candidate who says I don't want people from this certain religion. I want them out...then we're really stereotyping," said Cynthia Moreno.
Moreno is the California capitol correspondent for America's second largest Spanish/English newspaper in the United States, 'Vida en el Valle.'
She says Trump's comments in South Carolina show him taking unfair aim at yet another minority group.
Her readers - a voting group widely regarded as necessary to win the White House - rebelled against Trump in August after he suggested building a wall between the U.S. and Mexico.
She doesn't believe his actions then or now will serve him well long-term, despite his current double digit lead in Iowa.
Other Latinos feel Trump is abandoning the values America was founded on.
"I think he's saying that all immigrants are bad that they don't belong here....we all come from immigrants," said Fernando Dorantes of Sacramento.
"So when he says we're not welcome here...it's like he says no one's welcome here."
Few details have been offered about how Trump's ban would be implemented.
Critics say there's no way any of it would pass constitutional muster.