NEW YORK (CNNMoney) — Ads for payday loans are no longer welcome on Google.
The website announced on Wednesday that it has banned ads for these “deceptive or harmful financial products” because they “can result in unaffordable payment and high default rates for users.”
The global policy change will start on July 13, according to a statement from Google.
“We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher,” the statement said.
The ban won’t affect companies that offer mortgages, car loans, student loans, commercial loans or credit card ads.
Google said it is vigilant about not running ads for “fake or harmful products” or those that “seek to mislead users about the businesses they represent.”
In 2015, Google disabled over 780 million ads.
“Ads for financial services are a particular area of vigilance given how core they are to people’s livelihood and well being,” the statement said.
Wade Henderson, president and CEO of The Leadership Conference on Civil and Human Rights, applauded the move.
“This new policy addresses many of the longstanding concerns shared by the entire civil rights community about predatory payday lending. These companies have long used slick advertising and aggressive marketing to trap consumers into outrageously high interest loans — often those least able to afford it.”