WEST SACRAMENTO -- Pokemon? Try Poke-marketing.
Savvy businesses are tapping into the Pokemon Go craze to generate foot traffic, sales and an elevated pubic profile. And if you want to know how effective it can be, go no farther than Raley Field in West Sacramento.
On Thursday, a day that finds the River Cats are in the middle of more than a week off, and a day when the temperatures soared easily into triple digits, they threw their doors open to Pokemon hunters and made money.
"We thought, ‘Why not have fans come out for something different ... something other than baseball.’ And obviously, it is a great way to drive traffic to the ball park," said Robert Barsanti spokesman for the River Cats.
People came, despite the blazing heat.
"It is really hot, that's why I have a water bottle. And I got a mister," said Jenn Tran, of West Sacramento.
The event brought folks from as far as Ripon.
"I like going out, walking around, and catching them,” said Aubrey Pelon, who brought her mother to the event.
She even convinced her mom to load-up the Pokemon Go application.
"Meeting people. That's the other thing," said her mother Laura Pelon.
Tomorrow, the Sacramento Kings will follow suit. It what’s being billed as the first-ever Pokemon Go meetup in the NBA ever, the Kings are throwing open the doors to Sleep Train Arena tomorrow for Pokemon hunters.
With any luck, they’ll also incubate some air conditioning.