Downtown, Midtown Businesses See Spike With ‘Pokemon Go’ Craze

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SACRAMENTO -- Hundreds turned out for the "Pokemon Go" Pub Crawl through downtown and Midtown Sacramento bars, and, according to some local businesses, the shops are seeing a spike because of it.

"'Pokemon Go' is a social game, as many people like to bash it, it’s nostalgic," said Lee Champion, a 'Pokemon Go' player. "And who doesn’t like to drink?"

That logic is working out well for the businesses along the pub crawl route.

While a packed house is nothing new for Low Brau, general manager Ethan Powell does link Saturday’s early afternoon crowd to the pub crawl, and their overall traffic increase to the two Poke stops on their corner.

"Even on week nights we’re seeing people who are staying out longer…everybody has a beer in front of them has a cocktail in front of them and they’re sticking around," Powell said.

Even startups are cashing in on today’s crawl.

Gio Anaya and Ryan Chappell own The Streetwear Truck. The mobile clothing store basically works like a food truck for clothes, mostly from local designers. All of their warm weather items are under $30. They heard about today’s event last minute and parked their truck in the middle of the madness.

“It’s been good so far, we get a lot of people to check out the truck,” Anaya said. "... It just brings people to socialize together, which is a good thing for us as a business, because then we can interact with them."