Marilyn’s ‘Happy Birthday’ Gown Going to Auction in the Fall

BEVERLY HILLS, UNITED STATES:  Marilyn Monroe's famous "Happy Birthday Mr. President" dress is displayed 19 August 1999 at the Christie's Auction House in Beverly Hills, California, as part of a preview of the former movie star's personal items that will be offered during an upcoming Christie's auction in New York, 27-28 October 1999. The rhinestone encrusted dress, worn by Monroe at a birthday tribute to President John F. Kennedy 19 May 1962 during which she sang her own version of "Happy Birthday" to him, is expected to bring an amount in the high six or low seven figures. Other Monroe personal items available at the auction include her photographs, earrings, cowboy boots, and two Golden Globe awards. Prior to the New York auction,  the preview will also travel to Christie's London 18-22 September 1999, and to Christie's Paris 5-7 OCtober 1999. AFP PHOTO/Scott NELSON (Photo credit should read Scott Nelson/AFP/Getty Images)

BEVERLY HILLS, UNITED STATES: Marilyn Monroe's famous "Happy Birthday Mr. President" dress is displayed 19 August 1999 at the Christie's Auction House in Beverly Hills, California, as part of a preview of the former movie star's personal items that will be offered during an upcoming Christie's auction in New York, 27-28 October 1999. The rhinestone encrusted dress, worn by Monroe at a birthday tribute to President John F. Kennedy 19 May 1962 during which she sang her own version of "Happy Birthday" to him, is expected to bring an amount in the high six or low seven figures. Other Monroe personal items available at the auction include her photographs, earrings, cowboy boots, and two Golden Globe awards. Prior to the New York auction, the preview will also travel to Christie's London 18-22 September 1999, and to Christie's Paris 5-7 OCtober 1999. AFP PHOTO/Scott NELSON (Photo credit should read Scott Nelson/AFP/Getty Images)

NEW YORK (AP) — The flesh-colored dress Marilyn Monroe wore during her breathless rendition of “Happy Birthday” to President John F. Kennedy is going on the auction block this fall.

Julien’s Auctions is offering the sequined stunner Nov. 17 in Los Angeles.

The auction house believes it could fetch as much as $3 million.

Monroe wore the barely-there dress at Kennedy’s birthday celebration at Madison Square Garden in 1962.

It was so form-fitting, Monroe had to be sewn into it.

She died less than three months later of an overdose of sleeping pills. Kennedy died the following year.

The dress was last sold in 1999 for $1.26 million.

Prior to the sale, the dress will be showcased at MANA Contemporary in Jersey City, New Jersey, and the Museum of Style Icons in Newbridge, Ireland.