NEW YORK (CNNMoney) — The gumbo recipe cooked up by Disney was supposed to be fit for a princess.
But what the company probably didn’t expect when it posted instructions for a “healthy” version of the dish was backlash from those who know gumbo best — the people of Louisiana.
Disney removed the recipe from social media pages this week after commenters ridiculed the meal for failing to have the signature base known as a roux and for including unusual ingredients like kale and quinoa.
The flap was first reported by the New Orleans Times-Picayune, which wrote about the recipe video for Tiana’s Healthy Gumbo, posted to the Facebook page for the movie “The Princess and the Frog.”
The 2009 film, the Times-Picayune noted, “featured a New Orleanian princess who ruled with her culinary skills.”
“Y’all put kale and quinoa in a ‘gumbo’ without roux or file powder?” one Twitter user wrote. “Ok, Disney. Don’t attach Tiana’s name to that.”
Roux is a flour-and-fat thickening agent used as a base for stews, and filé is a flavoring powder made from the ground leaves of the sassafras tree — as commenters were outraged to have to explain.
“The one thing that instantly unites Louisianans of all races and creeds is the horror of a gumbo recipe with kale and no roux,” wrote another Twitter user.
Others on Twitter used the hashtags #GumboStrong and #GumboGate to announce their contempt for the recipe. Someone even launched a White House petition: “Stop Disney from Ruining Gumbo.”
The video was removed from the Facebook page Tuesday night, according to the Times-Picayune. By Wednesday morning, posts on Twitter and YouTube had also vanished.
Clips from the original video can still be seen in a funny reaction video published on YouTube.
A spokeswoman told CNNMoney on Wednesday that the company would look into it.