SACRAMENTO -- Free pet adoptions -- why else would people be lining up every day at the Front Street Animal Shelter, where they are doing three times as many adoptions now as normal?
And, what is happening here is now spreading elsewhere throughout the region.
"It's a movement," explained Front Street Manager Gina Knepp. "And the coolest part about it is other people with the ability to do something about it, are doing the same thing. Placer County, El Dorado County now has sponsors."
Both Placer and El Dorado pet agencies are doing what Front Street has done for the past nine days -- offering free pet adoptions until the end of the year thanks to local business sponsors.
"Walking through here is kind of heartbreaking," said Mario Hidalgo who is shopping for a new pet. "To see the dogs looking for their owners and, unfortunately, some don't find their families, but they can get a new family."
And the price is right. Since the original offer from local realtor Kim Pacini, Front Street has taken in more than $30,000 in donations, and the movement is helping others now do the same.
"It's not just the holidays. It's a year-round situation we have with these animals that aren't spayed or neutered," explained Blake Snider, owner of Elk Grove Toyota.
Snider gave $10,000 this week to Front Street to keep the adopt-it-forward movement going.
"That's what we've got to do with these animals. Get them spayed and neutered and get them a nice home and move forward from there. But it does take a lot of funds to do it."
Through the first nine days of the promotion, Front Street has adopted out more than 350 animals, and there is still a month to go.