More Advertisers Say They Have Ditched Fox’s O’Reilly Show
Bill O’Reilly’s top-rated Fox News show may be starting to feel a financial sting after allegations that he sexually harassed several women.
Automakers Hyundai and BMW, financial firm T. Rowe Price, insurer Allstate, drugmaker GlaxoSmithKline and online marketing firm Constant Contact said Tuesday that they have joined Mercedes-Benz in pulling their ads from the show.
The moves come after a weekend report in The New York Times that O’Reilly and his employer paid five women $13 million to settle harassment or other allegations of inappropriate conduct by Fox’s star.
Hyundai said it currently has no ads on “The O’Reilly Factor,” but it pulled spots on future episodes. The automaker says it wants to partner with companies and programming that share its values of inclusion and diversity. BMW said it suspended advertising on the show due to the recent allegations, as did T. Rowe Price and Constant Contact. Allstate said support for women is a company value and it had also suspended advertising on the show.
GlaxoSmithKline said it had “temporarily put a hold” on ads on O’Reilly’s show while it reviews the situation.
A Mercedes-Benz spokesman said Monday night that the company had pulled ads from O’Reilly’s show and reassigned them to other Fox News shows. BMW said it wasn’t sure where it would place its ads instead.
O’Reilly is Fox News’ top revenue producer, according to research firm Kantar Media, bringing in over $178 million in ad dollars in 2015 and $118.6 million in the first nine months of 2016. Fox News itself makes up one-fifth of parent company 21st Century Fox’s profit, according to estimates from Anthony DiClemete, a media analyst with the Nomura investment bank.
Representatives for Fox News and 21st Century Fox did not immediately answer questions.