Where to Watch FOX40 News During the World Cup

Hairy Belly Fanny Pack Will Give You an Instant ‘Dad Bod’

It takes guts to step into the world of merchandising and sales - particularly if the product you wish to make looks like a gut.

A Londoner is seeking production partners to get his new 'Dad Bag' fanny pack idea off the ground.

In an interview with Huffington Post, 27-year-old Albert Pukies said he came up with the idea after seeing articles and posts about the 'Dad Bod' look being in vogue.

Pukies said he's considering a KickStarter campaign to fund the project and would like to sell them for $30 if and when they're made.