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Black Friday Prep; the Camping, the Apps, the Shopping Strategy

Black Friday has taken on a life of its own as a bargain-hunter’s holiday.

FOX40 has you covered with the apps you need, the stores that are allowing people to camp out and what the top toys of the season are.

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It was the Black Friday fight that gave the Roseville Galleria a black eye but as it turns out, it’s what happens five hours later that lead to arrests.

Police say 21-year-old Roberto Volz and 19-year-old Sandy Orellana, along with a 16-year-old from Citrus Heights and a 17-year-old from Turlock, were on one side of the fight.

According to reports, later that morning they showed-up at the Roseville home of a man who was on the other side. Roseville Police say they took hammers and bats to that person’s car, smashing in all four windows, the headlights, and leaving it a dented mess.

Police arrested them on vandalism, conspiracy and perhaps most notably- gang related charges. Investigators believe the Black Friday Mall Brawl was no door-buster donnybrook, but that it actually had been a long time in the making.

Speaking of a long time, watch the video of the fight a second time. It lasts 18 seconds. And witnesses say that two sides had been talking trash to each other for 10 minutes of more prior.

“They were throwing things,” said one man. “I saw a trash can lid almost hit a couple of bystanders.”

So where was mall security? At the Roseville Galleria, security is usually all over the place.

In a statement released today, a mall spokesperson said, “(…)it is truly unfortunately that some people chose to act badly. For obvious reason, we do not talk about security.”

Since the video was posted to YouTube, it’s gained national attention. Even comedian and “Colbert Report” host Stephen Colbert joked about it Monday night, tweeting, “Seeing the footage of people fighting over underwear on Black Friday upsets me. Now their kids know they’re getting underwear for Christmas!” Colbert is referring to how close the fight was to a Victoria’s Secret store.

Ian McDonald contributed to this report.


The crush of customers and flying fists.

As the number of YouTube videos capturing the first minutes after the Roseville Galleria opened on Black Friday mounts, it becomes clear what a chaotic scene it was. Many shoppers at the calmer Mall today are saying good deals or not, Black Friday sometimes just isn’t worth it.

“I went once when I was 8 months pregnant. Don’t ever go when you are 8 months pregnant,” said Alysia Kelly, a shopper.

Still, others who were there when the doors opened Friday came back for more.

“It was an epic sale,” said Noel Jundi. “Some things that are $80 and you can never get them for less.”

Still, store clerks were not as enthused about the door busting deals.

“Most people were pretty nice to us,” said Victoria’s Secret employee Jessica Wilbourn. “But maybe 20% of the people were pretty crazy and ruined it for everybody.”

In Victoria Secret, customers were climbing on the display tables and the “panty bar,’ throwing  merchandise and boxes, trampling each other, pushing and fighting.

With sale this weekend up across the nation over last year, there’s no doubt retailers are getting what they bargained for.

But you have to wonder, sale or no sale, what is the price we are really paying for a pair of underwear?


The way Lawrence Corpus sees it, it ought to be called Black Eye Friday.

“Because there was a fight, and black eyes were probably the result,” Corpus explains.

He was quick on the draw with his cell phone, just after midnight Friday morning at the Roseville Galleria.

“Basically, I was in the wrong place at the right time,” he said.

That’s when two women started throwing punches at each other, not exactly landing them on anyone’s “nice list.” And as Corpus’s camera continues to record, the fright spreads to three men. You can hear the Black Friday crowd shriek and see them scramble out of the way as the men crash into a barrier set-up around an amusement area at the Galleria.

“It was pretty intense,” said Oleg Siminchuk, of Air Joy. “I’m like, ‘somebody broke-up our fence.'”

And if you’re wondering what could it be that generated so much ill-will that one man was willing to kick another man in the head over it, would you believe it was women’s intimates?

“I’ve been in the retail business six years now, and I’ve never see a Black Friday this bad,” said Jessica Wilbourn.

Wilbourn works for the Victoria’s Secret at the mall. She says soon after the doors were open, customers there went crazy, climbing up on the “panty bar,” throwing clothes and boxes, pushing and shoving and trampling each other. She said one girl got hit in the head with a box and another, punched in the stomach.

20 minutes later, Victoria’s Secret was all clear-out mad needing to be cleaned-up.

“It took all day,” Wilbourn said.

And the crowd that had been inside with all its anger and angst, panties in a bunch you might say, spilled out and spun out of control. Witnesses say the mall brawl grew from there.

We asked Corpus if his opinion of Black Friday had changed as a result of what he captured on video.

“Not so much,” he said. “I don’t expect much of Black Friday. Just a lot of chaos.”


If you’re looking to give your holiday gifts a more personal touch, you may want to take the do-it-yourself route; and there’s no better place for craft and treat ideas that Pinterest.

Don’t worry if you’re not a crafty person. Just click on a project that catches your eye and you’ll get simple, step-by-step instructions on how to create your own masterpiece.

You can find hundreds of recipes for delicious, sugary holiday treats and instructions for everything from home-made snow globes to cool paint projects.

Kelly Gross and Stefanie Cruz contributed to this report.


With so much competition to get your Black Friday buck, employees at the Sherwood Mall in Stockton tried to outdo each other to get attention.

“I can dress you from head to toe,” said a Zumiez worker named Laron, as he free style danced for FOX40 cameras Friday morning.

A Samuels Jewelers employee named Brian had his own black Friday attention getter, wearing a full on black suit while displaying his fully planned out sales pitch.

“Best deals in the mall, come see me, let’s make this happen,” he told FOX40 while strolling up and down the space just outside the jeweler.

By late morning, after being open since midnight, many shoppers dropped off their bags and picked up energy drinks to carry on. The Sweet Factory hoped to take advantage of that by offering free candy packed with sugar.

“Everybody loves something for free,” said Karissa, an employee who stood outside the store offering free goodies. “I don’t know anybody else here giving away something for nothing, it’s how you get people to buy candy when it’s so early in the morning.”

Some stores in the mall saw little or no customers all morning, while others were booming with business.

“I think certain stores are open just to be open, if they close their doors people get the wrong impression,” said a worker at one store who didn’t want to give her name.

The only shop not open at Sherwood Mall overnight was GNC.


‘Tis the season for music – from “Jingle Bell Rock” to “Santa Claus is Coming to Town” – that puts shoppers in the holiday mood.

As it turns out, shoppers across the country are enjoying holiday tunes because of one Sacramento company, Retail Radio.

Retail Radio has clients in 2,000 locations across all 50 states in the U.S. They get the music rights to the songs and even add in specific advertising about each store.


Shopping can be fun, but dealing with the crowds can be another story.

Shootings, tazings, fights and even tramplings have been known to happen on Black Friday.

Here are a few things to keep in mind to stay safe on the busiest shopping day of the year:

1. Many stores will have door monitors. If they don’t, think about heading to a different store first. Shops not only want your business, they also want you to feel comfortable and safe so you can have fun and spend more.

2. Take advantage of afternoon specials. Sure, most of the best deals might happen when stores open up in the early morning but new deals are offered every few hours.

3. You can also skip the crowds all together, and shop online for Cyber Monday deals – and you can do that in your pajamas.

4. Lastly, it might be best to take a few steps back and let everyone else deal with the chaos.

Laura Evans and Ian McDonald contributed to this report.

File photo

If you want to feel like a giant after Black Friday shopping, you need to approach shopping like a team sport; let’s stick with baseball.

The first order of business – scouting.

“Go to the store ahead of time, know the store layout, ask the people in the store where the items are gonna be. That’s what you’re looking for,” said Brent Shelton with

When you’re all warmed up and ready to “play ball,” grab your team mates and hit the aisles.

“When you’re ready to go, divide and conquer,” Shelton said.

Getting those doorbuster deals takes teamwork.

“Pick out the stores that you want to go to. Send your friends to the other ones, exchange lists so you’re getting stuff for each other,” Shelton said. “So not everyone has to go to the same store. You’ve got strength in numbers here.”

Shelton added if there’s just one buyer in your group, send others to hold onto items for when the buyer gets there.


How Men Can Survive Black Friday

Mark Demsky has some tips on how men can survive Black Friday.