Our reporter Alisa Becerra witnessed a wild rush to the Black Friday deals. A man in line at Kmart started blurting out obscenities and even threatened to stab someone. The race for a new TV can turn intense as tempers start to flare, but there are alternatives.
“This is a really nice environment,” says Katt McCrary, out shopping for a good deal.
There are all sorts of deals you can score at the East Sac Mercantile located at 3257 Folsom Blvd, in East Sacramento. You won’t see long lines or anyone camping out.
“You can’t fill 20 to 50 people in this space,” says Denise Osuna, owner of Namaste Soul.
You can find it all under one roof; from fashion, gourmet jam, to bike accessories.
Customers say the best part about it, by shopping locally and the money stays here.
Big box stores see thousands of customers, Walmart had the highest Black Friday sales ever this year with more than 20 million customers coming through the doors. It doesn’t mean better customer service, East Sac Mercantile sellers say that’s the difference. “These people want to come back and see you and it makes everything personal with our customers,” says Osuna.
Even though boutiques in the East Sac Mercantile haven’t seen thousands of shoppers, it’s the grand opening and already business is good.
“I had to bring back more items, lots of things sold,” says Josie Lee, owner of Rire a woman’s apparel and accessories boutique.
You can visit East Sac Mercantile on Wednesday-Saturday, 11am-7pm and Sunday 11am-5pm.