The NBA’s Expanding Presence in India

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File photo of Vivek Ranadive


India native Vivek Ranadivé has been a shot in the arm for Sacramento’s bid to match Seattle’s offer on the Kings. His presence in the group of “whale” investors is often referred to as a “game changer” in the fight to keep the team in town.

Ranadivé has talked about turning the next generation of the NBA into “NBA 3.0,” which he describes as a league with more of a focus on technology and globalization. David Stern, who recently visited India, has shown strong interest in expanding the NBA brand into the country.
I spoke with Karan Madhok of the blog Madhok covers basketball and the NBA from an India perspective on his site. Madhok said he became interested in writing about the sport because he attended a “rare high school in India where basketball was more important than Cricket.”
I appreciate him taking the time to answer a few questions. Click here for some excerpts from the interview.

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