While mainstream media remains male-dominated, when it comes to the digital side, women are doing big things.
In the last 10 years, women bloggers have become a multi-million dollar voice, using their opinions to influence everything from politics to social issues to parenting trends to food and fashion.
Sacramento boasts a growing community of women bloggers, many who’ve gained national recognition and turned their blogs into paying gigs.
‘There have been a lot of Sacramento blogs that have become much bigger,’ said Lisa Page, vice president of Edelman, and a blogger for ‘Girls on the Grid.’
“Look at Simply Recipes, which now has hundreds of thousands of viewers and started as a Sacramento blog,” she said.
But it wasn’t always this way, said Elisa Camahort Page, co-founder of BlogHer, a publishing network that provides education and networking opportunities.
BlogHer started out of concern that women’s voices were being overshadowed and under-compensated, she said.
“The biggest change is that now, no one is looking for women bloggers, women dominate social media spaces,” Camahort Page said.
Next week, more than 4,000 bloggers from around the country will gather at the San Jose Convention Center to celebrate the 10th anniversary of BlogHer. It is the largest conference in the world for women in social media, and a testament to the power of women bloggers.
This year’s keynote speakers include media influencer Arianna Huffington, actress Kerry Washington, and popular blogger Jenny Lawson.
Women are finally cashing in on their words. BlogHer has paid out $36 million to nearly 6,000 bloggers over the last four years.
“Our mission has always been to create opportunities for the women in our network. And the proof is in the pudding,” Page said.
And that effect has trickled down.
“Locally, there’s more support for bloggers”, said Margaret Andrews, who writes popular blog ‘Nanny Goats in Panties.’
Blogging is often a lonely job – just you and a keyboard. So several years ago, Andrews co-founded Sacramento Bloggers as an outlet that offers professional guidance and social activities for close to 300 bloggers.
‘We wanted a blogging community because meeting people in real life really is exciting, you can actually build real relationships,’ she said.