Hundreds of music lovers took to the streets of downtown Modesto Saturday night for the 16th Annual X Festival, a concert which features more than 100 bands and artists on 12 stages.
"Every year I try to come to it. It's just absolutely fantastic, it's just supper fun," said Paula Sliger of Modesto.
The big name performers drew the most people.
"Waka Flocka and Andre Nickatina (is who I most want to see,)" said Dennis Ochoa, who drove to Modesto from Oakland.
But fans appreciate the smaller acts and the lower prices compared to other music festivals.
“It's affordable, and, unfortunately, only Modesto recognizes that, because if you go to San Francisco, you're looking at 100, 200, $300," said Heather Clements who also came from Oakland.
Artists also like being able to reach their fans at a lower cost. Rapper Cheese Slab performed with Politik and Freddy Hot Sauce.
"$20 to get in, so it's not like, 40 or $50 like a crab festival, so it's good. It's nice to come and kick it with everybody. Love to the 209. Modesto and X Fest," Slab told FOX40.
The Modesto Visitors and Convention Bureau supports the festival and said it brings in hotel guests and fills restaurants and bars.
But Thomas Lopes, owner of Fuzio Universal Bistro on 10th Street, near K Street, told FOX40 X Fest doesn't necessarily translate to more business.
"It's not as busy as a normal Saturday night, because we're more of a sit down dining restaurant. So we kind of transform our place into more of a night club," Lopes told FOX40.
Meanwhile, after 16 years of holding the show, the concert promoter makes sure things don't get out of hand and hired around 200 people for private security. The promoter also paid more than 50 off-duty Modesto Police officers and Stanislaus Sheriff deputies to work overtime.
But some feel security is going a little overboard targeting those wearing anything they consider gang colors.
"(My boyfriend) had to buy this shirt because they wouldn't allow solid colors. I think they've taken it a couple of steps too far," Clements told FOX40.