So-called NASCAR Initiative Moves Forward

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A seemingly frivolous ballot initiative that would require lawmakers to wear prominent logos of financial contributors is moving forward seemingly gaining the attention of people fed up with political corruption.

Backed by wealthy businessman John Cox, the initiative has received an estimated 70,000 signatures in a short time. Cox is spending $1 million to qualify the measure using volunteers recruited at his California Isn't For Sale website and paid signature gatherers.

"I've done well, I'm not interested in making my kids rich. I want to use my resources to make this state a better place than when I got here," Cox said.

Cox acknowledges that his seemingly outrageous proposal is designed to make waves and throw attention to monied special interests that contribute big money to lawmakers.

"The purposes of the initiative is to ridicule an absurd system. Hopefully that leads to a change," Cox said.

Cox said reform proposals will follow the passage of the ballot measure, which has about a quarter of the number signatures needed to put it on the ballot.

Former political consultant and journalist Leo McElroy said it's a silly idea, but one that might be worth the money and effort if it brings about an examination of a system that caters to money rather than public policy.

"If that's the effect of the discussion, it might really be a public service," McElroy said.