Many other cities utilize their downtown spaces to rejuvenate and revitalize business and entertainment.
Rocklin though, doesn't have a downtown, so they did it their own way.
Seventeen acres of pristine land off Rocklin Road, most of which no one knew about, is just the beginning of what should be an economic juggernaut for the city. A soon-to-be-open amphitheater, with seating for up to a thousand people is only the beginning.
"Music, we may have comedy, Shakespeare in June, we're going to have out here for two nights," a very enthusiastic Bob Hilton explained.
Hilton is the city's event tourism manager, and he is overseeing this particular project.
"This is creating a downtown. This is going to be driving the economic picture for Rocklin for years to come," he said.
Quarry Park, which had sat undeveloped near the Rocklin Police Station, is now being developed into one of the most unique places in California.
When all three phases are finished, Quarry Park will have two separate stages, a lake, plenty of shops, and a seven-story rock quarry with a waterfall, a zip-line and rock climbing available to the public.
"This is starting to create a lot of excitement in this town, in a place that used to be an old granite quarry. It was a part of town that was nearly forgotten," said the city's Director of Commerce Troy Holt.
All of it should be the economic driving force this city has been searching for. Already businesses are starting to show up along Rocklin Road, and there is a buzz this city hasn't seen in quite some time.
The city hopes that same buzz will bring in folks from out of town to enjoy the entertainment, the leisure or the recreation Quarry Park will soon begin to offer.
"Those types of things really adds excitement to potentially bringing people to the hotels," said Kim Summers with Placer Tourism. "Plus it adds another element. When people are here, and are staying, maybe it's something they can add to their itinerary that they weren't necessarily expecting beforehand."
Quarry Park's first phase, which opens April 21, has a price tag close to $2.5 million. And the first major act to play the new amphitheater will be the Marshall Tucker Band on April 29.