The site is on a mission to "weed out the common folk" and help "the rich stand out."
If your pockets aren't deep enough to jump in on this elite trend, you are welcomed to see everything the Rich Kids users post. The company said its cash-stacked users are focused on being Instagram famous but are looking to "be visible and elegant in a meaningful way."
In an attempt to soften the platform's image, Rich Kids said it donates one-third of each membership to the "education of poor kids."
The app is only available on Apple's App Store, but it's going be interesting to see who among the flashy are going to jump on this golden bandwagon.