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UPDATE: Build-A-Bear Workshop Announces ‘Pay Your Age Day’

Updated July 12 8:45 a.m.: The lines have been closed at all Build-a-Bear locations due to safety concerns. The following statement was posted to the company website.

Per local authorities, we cannot accept additional Guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns

We have closed lines in our U.S. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible.

A message on the company’s Facebook says they understand some guests may be disappointed and they plan to reach out as soon as possible.

ST. LOUIS – The Build-A-Bear Workshop says that guests who visit stores on Thursday can take part in “Pay Your Age Day.”

That means that on July 12 they will just have to pay their current age for any make-your-own furry friend in all stores in the United States, Canada and the United Kingdom.

According to a press release, Build-A-Bear created the one-day promotion “to kick off its new, everyday celebration of birthdays.”

“We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays,” said Sharon Price John, president and chief executive officer of Build-A-Bear Workshop.

As of July 12, shoppers who are 14 years old or younger can pay their age for a Birthday Treat Bear during their birthday month as part of the “Count Their Candles” promotion, which will be available all year long.

To take advantage of Build-A-Bear’s Pay Your Age Day, parents or guardians must enroll in the complementary rewards program or give a valid email address and name. See the full details here.

The company writes on Facebook:

“The rumors are true! 🎉 July 12 is the first-ever Pay Your Age Day at Build-A-Bear Workshop! For one day only, you can pay your age for ANY, we repeat, ANY furry friend at the Workshop*! It’s easy – how old you are is how much your furry friend costs! It’s a Bonus Club offer, so sign up now to save time in the Workshop! Full Details US/CAN: http://bit.ly/2J7zVtf UK: http://bit.ly/2upmj7J