Calling All Dreamers: Cerealism

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Laterica Reddix, the mind behind Cerealism, is participating in this year’s Calling All Dreamers contest.

Cerealism is a handcrafted cereal bar open for breakfast, lunch and dinner, Reddix says.

Calling All Dreamers is an annual contest from the Downtown Sacramento Partnership. Winners will receive a package worth $100,000 to help start their business.

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