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We all enjoy nature, but the more we immerse ourselves, the more responsibility we have for keeping the wilderness wild.

Dyana Kelley, the CEO of Camp California, joined Richard to share a look at their new campaign to get everyone on board with six outdoor principles.

  • Be prepared and have a backup plan
  • Be mindful of your actions and impact
  • Take only photos, they last forever
  • Clean up after yourself and your pet
  • Practice responsible geotagging
  • Save the trees, burn responsibly