Interview: Sacramento local business successfully courts Walmart during its annual open call

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

SACRAMENTO, Calif. (KTXL) – Walmart is once again doing its seventh annual open call for products to add to its shelves and those of Sam’s Club’s around the country.

Walmart brought in $524 billion in revenue for fiscal year 2020, and more than 800 small businesses tried to pitch themselves to the company in its first virtual open call event. They were chosen out of a field of 4,800 to sell themselves to the chain in a series of 30-minute, one-on-one meetings.

California ranked in the top five for the states where hopeful merchants got the most yes’s – and Sacramento’s Jerry Noel, founder and president of Visions Quality Coating, is one of them.

Visions Quality Coating’s scented latex paint is intended to help painters waste less during home projects.

In the half-gallon canisters, it contains just enough for consumers to paint a whole in their apartment or home “without having a whole bunch left over that’s going to end up needing to be thrown out,” Noel said in an interview with FOX40. “Basically, reduce, reuse, and recycle.”

Noel initially pitched to another retailer with a larger size, but decided to go with a smaller amount. The Walmart merchant team then contacted the California-based company during the open call.

“Basically, he impressed them, and they wanted to bring us right in and we haven’t been able to sleep since, so we’re getting everything ready for a rollout,” Noel joked.

Charles Crowson, national media relations at Walmart, congratulated Noel, calling the product “so logical and so innovative” and a “no-brainer” for the corporations’ customers’ needs.

Noel also offered advice for entrepreneurs who are considering pitching next year: “Do it, because if you feel that it’s too big of a hill to climb, they made it seem so down-to-earth and easygoing.”

“All of our management and workers are thrilled to be part of the Walmart family,” Noel concluded.

Crowson said Visions Quality Coating’s product is “well on the way” to hit Walmart stores, though no specific date was given.

Copyright 2022 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Don't miss

Latest News

More News