MIAMI (AP) — Around the country, yogis are jumping up from savasana and hopping onto a barstool as yoga classes are making their way into breweries.
While the teaching is traditional, the classes tend to attract newbies, especially men. Beth Cosi, found of Bendy Brewski in Charleston, South Carolina and Memphis, Tennessee says the men come mostly because it’s in a brewery and they get a beer afterward.
Her $15 classes are 45 minutes, compared to a typical 90-minute class. The room isn’t heated to near 100-degree temperature and the partnering breweries typically offer a tour of the facility after or the chance to drink a flight of several beers.
The trend has caught on quickly with yoga-beer partnerships throughout Florida, New York and California.