DALLAS (NEXSTAR) — Panera Bread will become the first food chain to label its items based on environmental impact.
The company said it’s working with the World Resources Institute to unveil climate-friendly “Cool Food Meal” labels.
The labels are based on the type and quantity of ingredients. According to Fox Business, “dishes that qualify fall under a maximum threshold of greenhouse gas emissions in order to stay below the daily carbon footprint.”
According to Panera, the labels will be placed on about half of their entrees.
Labeled foods include the Chipotle Chicken Avocado Melt, Fuji Apple Chicken Salad and Broccoli Cheddar Soup.
“We were the first national brand to be transparent on calories, and now we are the first national brand to be transparent on our climate footprint,” Panera Bread CEO Niren Chaudhary said in an interview with Maria Bartiromo. “When we disclosed that [calories], it became an industry standard. We are hoping that carbon footprint disclosure will also become an industry standard.”
According to Fox, the demand for environmental products is on the rise with a recent survey showing 4 in 10 Americans want to eat more plant-based foods.