Target reinforced its stance on equality in its stores. The company says in a statement released Wednesday, inclusivity is a core belief.
Target wants transgender customers and employees to feel comfortable using the bathrooms and fitting rooms for the gender they identify with.
The company is helping women like Melanie Maloney, who transitioned from male to female 10 years ago, feel comfortable at the stores.
"I shop in there, I use the bathrooms, I love it,"'said Maloney.
In light of proposed anti-LGBT laws across the country, Target said in a statement, "We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally."
The statement goes on to say, "We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."
The Sacramento LGBT community says this is huge in their fight for acceptance.
"We certainly applaud Target's bold step in making this statement. Target got ahead of the curve on this discussion, it's definitely a discussion the country is having," said Donald Bentz, executive director of the Sacramento LGBT Community Center.
Others aren't so quick to celebrate the company's move.
Customer Ernie Aguilar said, "I would just feel uncomfortable if that took place. I don't agree with someone that was born a man using a woman's bathroom."
He isn't alone. Many took to Target.com to share their disapproval of the policy.
Chad Whidden said, "Me and my family will never step foot in a Target store again."
Mike Funderburk echoes that thought, "I strongly disagree with this to the point that I will no longer shop at Target."
The store may lose some customers, but the statement said their goal is simple, "Everyone deserves to feel like they belong."