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(KTXL) — Downtown Greenville was once a lively hub for locals and visitors, but it is now nothing but choke-filled smoke in the air and building after building decimated to rubble. 

Among the rubble is the longstanding business Hunter Ace Hardware, which has been around for 93 years. 

“There was so much history in that store. Three stories high, used to have a meat market, a barbershop. groceries,” said Kimberly Price.

Kimberly Price’s fiance, who is also the town’s assistant fire chief, owns the hardware shop. It’s been in his family for three generations. He was too upset to talk, considering he also lost two homes to the fire.

“All our customers and friends. We consider them family, and it’s just devastating for all of us,” Price said.

In the midst of all the devastation, there is a silver lining. Price’s home survived the devastating flames.

“Relief, but I feel sad for everyone else. That my house is there and there’s isn’t,” Price said.

The family says they’re grateful to the community and their friends, who are there to help them during this time.

“We love you. You’re in our hearts. And we will gain our comeback — Greenville strong. Plumas County Strong. We will all stand together. And we will bring our community back,” Price said.

For those who lost everything, they fear that it will take several days before they are allowed back into the neighborhood. 

“It’s hard to see. It’s very unreal. I just can’t believe it’s gone,” said Brandy Cedillos.

Cedillos lost her home to the fire.

“I can’t believe everything’s gone,” Cedillos said. “It’s just not about the stuff you can buy. It’s the memories that we have there. All the childhood stuff we had is gone. Stuff you can’t replace.”

A GoFundMe page has been started to help the Cedillos family.