According to the data scientists at Zenreach, there’s been a 120% jump in foot traffic to California’s retail, restaurant and entertainment venues this year when compared to the first seven months of 2020.
In Sacramento, the increase has been 105%.
But, as impressive as those numbers are, post the height of the pandemic, retailers are also dealing with a rise in shoplifting.
Rachel Michelin, the CEO of California Retailer’s Association, joined Sonseeahray to discuss retail theft and Gov. Gavin Newsom’s latest efforts to curb it.