California Retailer’s Association discusses retail theft prevention efforts


According to the data scientists at Zenreach, there’s been a 120% jump in foot traffic to California’s retail, restaurant and entertainment venues this year when compared to the first seven months of 2020.

In Sacramento, the increase has been 105%.

But, as impressive as those numbers are, post the height of the pandemic, retailers are also dealing with a rise in shoplifting. 

Rachel Michelin, the CEO of California Retailer’s Association, joined Sonseeahray to discuss retail theft and Gov. Gavin Newsom’s latest efforts to curb it.

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