A new 99 Cents Only Store in Folsom off Riley Street is now open.
Several people who braved the cold weather Tuesday night into Wednesday morning and camped outside the store got some great deals.
The first nine people in line were able to buy a 32-inch HD LCD TV for just 99 cents.
The next 99 were able to buy a six-foot artificial Christmas tree for 99 cents. And the 99 people after that were able to buy a 99-cent coffee pot, and the 99 after that a 99-cent iron.
The deals were a big motivator for many who braved the 30 degree temperatures Wednesday morning.
The shoppers weren't the only ones to score with the opening of the new store, 50 people secured jobs, with a few more positions to still be filled.