Kitchens in downtown Sacramento are sounding busy and smelling delicious for a special 10-day event — Dine Downtown.
The successful program started 10 years ago, and in the last 5 years they made $3.5 million in restaurant sales.
“3 courses, 4 options on each course,” said Dan Funk, the Assistant General manager at Hook & Ladder. “We’re always going to have a vegetarian option in there as well. And then optional wine pairings with each course.”
Hook & Ladder is one of the dozens of participating restaurants, offering deals on top-dollar menu items.
Three courses would usually cost around fifty bucks, but customers who participate get that same food for only $31. One dollar of that being donated to the Food Literacy Center.
Funk says the center especially helps “lower income families and lower income children, making sure they have good eating habits and and making sure they have good cooking skills.”
The Dine Downtown tradition began ten years ago, strategically planned every January when restaurants are usually slower.
Customers score big deals, restaurants get lots of traffic, and donations go toward a good cause, making it a win-win-win situation.
“It’s perfect. Brings in business when you normally have a slow period,” said Funk. “It’s perfect for this lull after New Years Eve.”