It’s far from perfect, but this not so pretty produce is no longer being cast aside and shunned, in fact, it may soon be a shining star at a Raley’s store near you.
There’s big savings on items like plums, bell peppers and pears — all just a little imperfect.
For example, hot house red bell peppers are $2 each and organic red bell peppers are $2.49 each — compared to the “Real Good” red bell pepper at $1.19 each.
“Real Good” produce is a nine-month pilot program that started this month at 10 Raley’s stores throughout the Valley, especially in those that are considered a food desert — a USDA defined region that doesn’t have access to fresh food.
A recent study showed that the U.S. throws away at least 30 percent of produce due to aesthetics.
Raley’s is hoping to change the way we look at food and maybe prevent waste in the process.