Surrounded by chefs from throughout the region, Sacramento Mayor Kevin Johnson made a proclamation: “We do hereby recognize Sacramento as America’s Farm to Fork Capital!”
This new identity for Sacramento, which hosts countless restaurants that pride themselves in using locally grown food, is part of an effort to rebrand the city as a destination for culinary tourists.
“What we want to do in Sacramento is grow it, bring it to the restaurant, and put it on the table,” Johnson said. “Farm to Fork is our opportunity to brand our community and what distinguishes Sacramento.”
The Sacramento Convention & Visitors Bureau will lead the charge on a variety of fronts.
“We’ll weave it into the marketing messages to national and international tour operators, business and leisure travelers, and we will create opportunities to promote this program nationally,” said Stephen Hammond, President of the Sacramento Convention & Visitors Bureau.
For many restaurants around town, they’ll just keep doing what they’ve been doing. Randall Selland shops regularly at the downtown farmer’s market for his restaurants, which include Ella and The Kitchen.
“Within 50 miles of Sacramento, you’ve got the best asparagus, the best peaches, you’ve got the best berries,” Selland said. “You’ve got everything available right here.”
Currently, Sacramento brings in 15 million visitors a year, which drives $2.4 billion in revenue. The Farm to Forks campaign hopes to grow that by taking advantage of an impressive restaurant community that already exists within the city.