To borrow the words of another icon, Thursday will be remembered as the day the music died for millions of Prince fans.
One of his biggest has built a shrine of sorts in Sacramento - Prince's framed cuff links from his 'Diamond and Pearls' era are part of a huge collection built with love.
Looking around one lavender room, Rhonda Pope points to some scribbles on a piece of notebook paper living behind glass.
"Those um are lyrics of a song and if you can see there....it's Rhonda Rhonda...and my name is Rhonda so I very much love that," she said.
Signed posters line her walls, then a blue art-piece fashioned into a guitar catches your eye.
It's something the master...actually used.
"That is actually his guitar and you can see it in many of his music videos."
When she got the news about Prince's death Thursday morning, she was driving to a meeting.
Tears well up and spill in all directions as she recalls the realization.
"I was like no...not him... it was hard." she says through a sob she can't hold in.
Rhonda Pope's love for Prince debuted back in 1978 with his first album 'For You.'
"I actually started liking Prince because he reminded me of my brother who had passed away from leukemia. I had that attachment and it just grew and grew."
It grew into several rooms of memorabilia in her house, countless concert trips, and her creation of a yearly Princeology music event for Sacramento fans.
"Been to Paisley Park . I got to meet him...just a beautiful soul..always talked about God."
Of course the Grammy, Oscar and Golden Globe Winner skyrocketed to fame talked about other things too.
"I got in trouble with my mother over 'Dirty Mind,' so I had to listen to that when she wasn't around," she said.
"Seven" is a favorite of Pope's along with 'When Doves Cry,' lyrics legions are crying to now.
"Today what stays in my mind is 'The Ladder' because in that song he talks about everybody looking for the ladder and today he found it."
Pope's promising this year's Princeology show will be bigger than ever - of course on Prince's birthday - on June 7th.
The location has not yet been determined.
Prince Rogers Nelson died at 57-years-old.