This isn’t a story about how far video developer 5th Planet has come since it started in a garage in Roseville. This is a story about where 5th Planet is going.
“There certainly was a vision; it wasn’t this. That would have been unrealistic,” said 5th Planet co-founder Robert Winkler.
He’s talking about more than 5 million plus a month, playing titles like Dawn of the Dragons and Legacy of Heroes.
The games are free to play, with no advertising. Gamers just go to a website, or to Facebook or, increasingly, to a mobile phone application.
But if it’s free with no advertising, how does 5th Planet make any money?
“One really simple example is in one of our roll-playing games, [players] pay a couple bucks for a better sword,” Winkler said.
And gamers’ willingness to buy that better sword has helped Winkler and his partners build a better, bigger company.
They will be moving from their 6000 square foot headquarters in Roseville soon, to an 18,000 square foot building in Rocklin.